Log in Sign up
Log in Sign up
Return to Library

Hyperlocal Artisan Craft Kits: Hands-On Creation

In brief: This business connects consumers with unique, locally-sourced artisan craft kits for hands-on creative experiences. By partnering with local artisans, it offers curated, high-quality DIY projects delivered directly, fulfilling a desire for authentic, tangible creation and supporting local talent. Revenue is generated…

Industry
E-Commerce & Retail
Capital Required
$1,000 – $5,000 (Low to Mid Capital)
Revenue Model
Transactional / One-Time Sales
Execution Mode
Local / On-Site Operation
Detailed Business Model & Operational Concept
Core Operational Mechanism & Strategic Execution

The business model revolves around curating and selling unique DIY craft kits that feature components sourced exclusively from local artisans. The primary pain point addressed is the consumer's desire for authentic, hands-on creative activities that are often difficult to find, especially when they want to support local talent. The solution is a carefully assembled kit containing all materials needed to complete a specific craft project, such as pottery glazing, macrame weaving, artisanal soap making, or custom candle pouring, with instructions provided. Customers pay for each kit on a one-time purchase basis. This transactional model simplifies the revenue stream and allows for direct correlation between sales and inventory costs. The value proposition lies in the convenience of having all high-quality, locally-sourced materials delivered, the uniqueness of the projects, and the direct support of local artisans. Operationally, the process begins with identifying and partnering with local artisans who produce unique craft supplies or components. Agreements are made for wholesale purchase or consignment of their materials. The business then designs specific craft kits around these components, creating clear, step-by-step instructions. Kits are assembled in a local, on-site workspace. Marketing efforts focus on local channels, social media targeting the local community, and partnerships with local businesses or community centers. Fulfillment involves local delivery or pick-up options, ensuring a hyperlocal focus. Competitive moats are built through exclusive partnerships with local artisans, the unique curation of kits that cannot be easily replicated, and a strong community-focused brand identity. The emphasis on 'hyperlocal' differentiates it from generic craft kit providers and appeals to consumers who value supporting their local economy and appreciating authentic craftsmanship.

Market Demand & Value Hook Solves critical operational friction in E-Commerce & Retail by providing streamlined access to verified frameworks without requiring heavy upfront capital.
Monetization Strategy Leverages high-margin Transactional / One-Time Sales cash flows from Day 1 to ensure positive operational margins from the first paying customer.
Suggested Brand Names & Brand Identity
Curated naming options tailored specifically for E-Commerce & Retail
60 names
01 CraftedLocal
02 ArtisanBox Co.
03 Hometown Makers
04 The Craft Nook
05 Locale Creations
06 Artisan Assembly
07 Kindred Crafts
08 The Maker's Parcel
09 Heritage Kits
10 Local Loom
11 HyperlocalHub
12 HyperlocalLabs
13 HyperlocalWorks
14 HyperlocalStudio
15 HyperlocalHQ
16 HyperlocalBase
17 HyperlocalFlow
18 HyperlocalLoop
19 HyperlocalPilot
20 HyperlocalForge
21 HyperlocalNest
22 HyperlocalGrid
23 HyperlocalCraft
24 HyperlocalWave
25 HyperlocalSpark
26 HyperlocalDeck
27 HyperlocalBridge
28 HyperlocalStack
29 HyperlocalPath
30 HyperlocalSphere
31 HyperlocalPeak
32 HyperlocalLine
33 HyperlocalPoint
34 HyperlocalYard
35 NovaHyperlocal
36 ApexHyperlocal
37 AriaHyperlocal
38 VelaHyperlocal
39 OrbitHyperlocal
40 LumenHyperlocal
41 VertexHyperlocal
42 ZenithHyperlocal
43 CobaltHyperlocal
44 EmberHyperlocal
45 OnyxHyperlocal
46 CirrusHyperlocal
47 QuillHyperlocal
48 AtlasHyperlocal
49 KindredHyperlocal
50 SableHyperlocal
51 TerraHyperlocal
52 HaloHyperlocal
53 IrisHyperlocal
54 CedarHyperlocal
55 BrightHyperlocal
56 SwiftHyperlocal
57 ClearHyperlocal
58 TrueHyperlocal
59 BoldHyperlocal
60 PrimeHyperlocal
SWOT Analysis
Strengths
  • Unique value proposition: Exclusive focus on locally-sourced artisan materials.
  • Strong community appeal: Directly supports local economy and creators.
  • Curated convenience: All-in-one kits simplify the DIY process.
  • Authenticity and storytelling: Rich narrative potential around artisans and crafts.
Weaknesses
  • Scalability challenges: Reliance on small, local artisans can limit supply.
  • Potentially higher material costs: Artisan sourcing may be more expensive than bulk manufacturing.
  • Limited geographic reach initially: Hyperlocal focus restricts immediate market size.
  • Inventory management complexity: Managing diverse artisan components requires careful tracking.
Opportunities
  • Partnerships with local businesses (cafes, boutiques) for pop-ups or co-marketing.
  • Expansion into virtual workshops led by featured artisans.
  • Development of themed seasonal or holiday craft kits.
  • Building a loyalty program for repeat customers and artisan advocates.
Threats
  • Increased competition from larger retailers mimicking the 'local' trend.
  • Supply chain disruptions affecting artisan availability or material costs.
  • Economic downturns reducing discretionary spending on craft hobbies.
  • Difficulty in maintaining consistent quality across diverse artisan suppliers.
Ideal Customer Persona
The Conscious Creative Connector, 38.
Typically aged 28-55, with a mid-to-high disposable income, residing in urban or suburban areas. They value experiences over possessions and are often educated professionals seeking mindful activities and ways to connect with their community.
Pain Points
  • Lack of time to source unique craft materials themselves.
  • Desire to support local artists and businesses but unsure how.
  • Difficulty finding high-quality, unique DIY projects beyond generic online tutorials.
  • Feeling disconnected from tangible, hands-on creative processes in a digital world.
Buying Triggers
  • Appealing visual presentation of the finished craft project.
  • Compelling story of the local artisan featured in the kit.
  • Emphasis on sustainability and ethical sourcing of materials.
  • Convenience of receiving all necessary components and clear instructions.
Minimum Investment & Initial Sourcing
Shopify / WooCommerce Stripe Checkout Canva Buffer Google Workspace

Starting a business can feel overwhelming. Below is an itemized breakdown of exact startup costs, including what each tool does and why it is necessary to launch safely with minimal capital.

Total Estimated Capital Required
The minimum investment required is between $1,000 and $5,000. This breaks down as follows:
Domain Name & Basic Website Hosting
Essential Tool
What it is: Your official web address (e.g. yourcompany.com). Essential for brand trust and professional email delivery.
Recommendation & Pricing: $50 - $150 (e.g., GoDaddy, Namecheap for domain; basic shared hosting).
E-commerce Platform Setup
Essential Tool
What it is: Necessary operational component for setting up this business tier.
Recommendation & Pricing: $0 - $300 (e.g., Shopify basic plan $29/mo, or using platforms like Gumroad/Payhip for lower initial cost, or integrating Stripe Checkout directly into a simple landing page builder like Carrd for ~$19/yr).
Initial Inventory Sourcing
Essential Tool
What it is: Necessary operational component for setting up this business tier.
Recommendation & Pricing: $500 - $3,000 (This is the largest variable; start with small batches from 3-5 local artisans for initial kit designs. Focus on materials with good perceived value and reasonable unit cost. Example: $100-$300 per artisan for initial stock).
Packaging Supplies
Essential Tool
What it is: Necessary operational component for setting up this business tier.
Recommendation & Pricing: $100 - $300 (Boxes, tissue paper, branding stickers, thank you cards. Source from local suppliers or online bulk retailers like Uline/Amazon).
Basic Design Software
Essential Tool
What it is: Templates for your logo, social banners, and pitch decks. Canva allows free creation without hiring designers.
Recommendation & Pricing: $0 - $50/mo (Canva Pro for branding and instruction sheets).
Payment Gateway Setup
Essential Tool
What it is: Allows you to process credit cards & subscriptions online. Free setup ($0 upfront); charges only ~2.9% when you get paid.
Recommendation & Pricing: ~$0 setup fee for Stripe Checkout. Standard processing rates apply: ~2.9% + $0.30 per transaction.
Business Registration & Licenses (if applicable locally)
Essential Tool
What it is: Necessary operational component for setting up this business tier.
Recommendation & Pricing: $50 - $200 (Varies significantly by locality).
Marketing Materials (e.g., flyers, local social ads)
Essential Tool
What it is: Finds target decision-makers, email addresses, and LinkedIn profiles for direct cold outreach.
Recommendation & Pricing: $100 - $500 (Initial targeted local outreach).
Competitor Intelligence
Large Online Craft Retailers (e.g., Michaels, Joann)
Why they succeed: These giants benefit from massive brand recognition, economies of scale in sourcing, and extensive distribution networks. They offer a wide variety of craft supplies and kits, catering to a broad audience with convenience and competitive pricing.
Core weakness: Their products often lack the unique, handcrafted, and locally-sourced appeal that this business model emphasizes. They may struggle to foster a genuine connection with local artisan communities and often offer mass-produced items.
Subscription Box Services (General Craft)
Why they succeed: Subscription models provide recurring revenue and convenience for customers who enjoy surprise and regular creative outlets. They excel at curation and delivering a consistent experience to their subscribers.
Core weakness: These services typically source materials globally or from large manufacturers, missing the 'hyperlocal' and 'artisan-supported' value proposition. Their curated themes can be generic and not reflective of specific local craft traditions.
Local Craft Stores/Boutiques
Why they succeed: These businesses have a physical presence, allowing for tactile product interaction and immediate purchase. They often foster a sense of community and may carry some unique, locally-made items.
Core weakness: Their primary focus is usually on selling finished goods or raw materials, not necessarily curated DIY kits. Their reach is limited to their immediate geographic area, and they may not have the e-commerce infrastructure to compete online.
Independent Online Artisan Marketplaces (e.g., Etsy)
Why they succeed: These platforms connect consumers directly with individual artisans, offering a vast array of unique, handmade products. They excel at showcasing individual creators and their stories.
Core weakness: While they offer artisan products, they do not typically provide curated, all-in-one DIY kits. Customers must often source multiple components from different sellers, negating the convenience factor of a pre-assembled kit.
DIY Tutorial Websites/Blogs
Why they succeed: These platforms offer free or low-cost creative inspiration and instructions, appealing to budget-conscious crafters. They build large audiences through content marketing and community engagement.
Core weakness: They do not provide the physical materials, requiring users to source everything themselves, which can be time-consuming and difficult. The quality and availability of suggested materials can vary wildly, leading to frustration.
Strategy to Win: To out-position and beat competitors, the business must lean heavily into its unique 'hyperlocal artisan' differentiator. This involves actively showcasing the stories and faces of the local artisans whose materials are used, creating a compelling narrative that mass retailers and generic subscription boxes cannot replicate. Exclusive partnerships with these artisans, potentially offering co-branded kits or limited editions, will create unique product offerings that cannot be found elsewhere. The marketing strategy should focus on community engagement, partnering with local influencers and businesses, and leveraging social media to highlight local craft events and artisan spotlights, fostering a strong sense of belonging and support for the local economy. Offering a superior unboxing experience with beautifully designed, eco-friendly packaging that reflects the artisan quality will further enhance perceived value. Finally, prioritizing exceptional customer service, including personalized recommendations and responsive support, will build loyalty and word-of-mouth referrals, creating a moat around the brand's authentic, community-driven ethos.
Financial Roadmap & Unit Economics
Beginner Kit
$45
Starter entry offering
Advanced Kit
$75
Core growth driver
Premium Artisan Kit
$120
High-value package
Target Monthly Revenue
$10,000 / month
Est. Margin: 80%
Marketing Budget Allocation
Total Monthly Budget: USD 1,500/month
Social Media Marketing (Instagram, Facebook, Pinterest) 40% — USD 600
Highly visual platforms are ideal for showcasing craft kits and artisan work. Targeted local ads can reach the specific demographic effectively. Focus on user-generated content and community building.
Local Partnerships & Events 25% — USD 375
Direct engagement at local markets, craft fairs, or through collaborations with complementary businesses (e.g., cafes, boutiques) builds trust and brand awareness within the target community.
Content Marketing (Blog, Email Newsletter) 20% — USD 300
Educating customers about crafts, featuring artisan stories, and providing value beyond the product builds authority and fosters customer loyalty. Email lists capture warm leads.
Search Engine Optimization (SEO) & Local Search Ads 15% — USD 225
Ensures visibility when potential customers search for 'DIY craft kits' or 'local artisan crafts' in their area. Local search ads capture immediate intent.
Step-by-Step Execution Roadmap

Follow this 4-phase checklist to launch safely. Check off each step as you complete it to track your progress!

Phase 1
Legal & Location/Setup
Phase 2
Equipment & Sourcing / Tech
Phase 3
Launch & Customer Acq
Phase 4
Operations & Scale
Workforce & AI Automation Plan
Essential Human Roles: The core human roles will include a Kit Curator/Designer responsible for identifying artisans, sourcing materials, and developing appealing kit concepts and instructions. A Operations Manager will oversee inventory, kit assembly, quality control, and local fulfillment logistics. A Marketing & Community Engagement Specialist will be crucial for building relationships with artisans, managing social media, and fostering local partnerships.
Basic Customer Service Inquiries (Order Status, FAQs) Chatbots powered by platforms like Zendesk Answer Bot or Intercom's AI Reduces human agent time by an estimated 40-60%, allowing them to focus on complex issues, saving on labor costs and improving response times.
Inventory Tracking & Reordering Alerts Inventory Management Software with AI forecasting (e.g., Skubana, Cin7) Minimizes stockouts and overstocking, reducing capital tied up in inventory by 15-25% and preventing lost sales due to unavailability.
Content Generation (Social Media Posts, Basic Product Descriptions) AI Writing Assistants (e.g., Jasper, Copy.ai) Accelerates content creation by up to 70%, enabling more frequent posting and marketing campaigns with fewer resources, saving on freelance or in-house writer costs.
Basic Data Analysis & Reporting (Sales Trends, Customer Demographics) AI-powered Business Intelligence Tools (e.g., Tableau with AI features, Microsoft Power BI) Automates the generation of actionable insights from sales data, reducing analyst time by 30-50% and enabling faster, data-driven decision-making.
What to Do & What Not to Do
DO THIS FOR SUCCESS
  • Prioritize building strong relationships with a diverse range of local artisans for unique material sourcing.
  • Develop visually appealing and easy-to-follow instruction guides for each craft kit.
  • Focus initial marketing efforts on local community groups, farmers' markets, and social media geo-targeting.
  • Offer excellent customer service to foster repeat business and positive word-of-mouth referrals.
  • Visually document the creation process of each kit and highlight the local artisans involved to build brand story and trust.
AVOID THIS
  • Do not over-commit to large inventory orders from artisans before validating demand for specific kits.
  • Avoid generic, mass-produced components; the 'local artisan' angle is the primary differentiator.
  • Do not neglect the importance of clear, high-quality photography and videography for showcasing kits and finished projects online.
  • Refrain from expanding to a national or international scale too quickly; master the hyperlocal model first.
  • Never compromise on the quality of materials or the clarity of instructions, as this directly impacts customer satisfaction and brand reputation.
Risk Assessment & Mitigation
Inconsistent quality or availability from local artisans.
Likelihood: Medium Impact: High
Mitigation: Establish clear quality control standards and agreements with artisans. Develop relationships with backup artisans for key components. Implement a rigorous inspection process for all incoming materials before kit assembly.
Difficulty scaling production to meet demand.
Likelihood: Medium Impact: Medium
Mitigation: Start with a manageable number of kit types and artisan partners. Gradually increase capacity by onboarding more artisans and potentially hiring part-time assembly staff as needed. Explore efficient kit assembly workflows.
High customer acquisition cost due to niche market.
Likelihood: Medium Impact: Medium
Mitigation: Focus on building a strong community and leveraging word-of-mouth marketing. Offer referral incentives and loyalty programs. Optimize social media targeting for efficiency.
Failure to adequately protect customer data.
Likelihood: Low Impact: High
Mitigation: Implement robust data security measures, comply with all relevant data privacy regulations (e.g., GDPR), use secure payment gateways, and conduct regular security audits. Maintain transparent privacy policies.
Over-reliance on a single artisan for a critical component.
Likelihood: Medium Impact: High
Mitigation: Actively identify and cultivate relationships with multiple artisans capable of supplying similar or complementary components. Diversify the supply chain for essential materials to avoid single points of failure.
Negative publicity due to misrepresentation of 'local' or 'artisan' claims.
Likelihood: Low Impact: High
Mitigation: Maintain absolute transparency in sourcing and artisan partnerships. Clearly document the local origin of materials and the artisans involved. Ensure all marketing materials accurately reflect the product's composition and origin.
Regulatory & Compliance Overview

Founders must navigate a landscape of regulations that vary by jurisdiction but generally encompass consumer protection, business licensing, and data privacy. Obtaining the necessary business licenses and permits to operate legally, which may include local trade permits, e-commerce specific registrations, and potentially certifications for certain craft materials (e.g., non-toxic for soap making), is paramount. Adhering to consumer protection laws is critical; this includes providing clear and accurate product descriptions, transparent pricing, fair return and refund policies, and ensuring product safety, especially for kits intended for children. Data privacy regulations, such as GDPR or similar frameworks globally, dictate how customer information (names, addresses, payment details) is collected, stored, processed, and protected, requiring robust security measures and clear privacy policies. Payment processing regulations, including PCI DSS compliance for handling credit card information, are essential for secure transactions. Furthermore, any claims made about product origin, materials, or environmental impact must be substantiated to avoid misleading advertising. Researching and complying with local tax laws, including sales tax or VAT collection and remittance, is also a fundamental requirement for sustainable operation.

Growth Stack Architecture

Outreach Automation & Content Creation Stack

Specific software engines, scrapers, and AI generators required to execute high-volume cold email outreach and automated social content for Hyperlocal Artisan Craft Kits: Hands-On Creation.

High-Converting Cold Email Engine

Identify local artisans through online searches and community engagement. Reach out via email or direct message to introduce the concept and propose partnerships. For customer acquisition, target local community pages, neighborhood groups, and local event listings. Build an email list via website sign-ups for local promotions and new kit announcements.

Recommended Lead Scrapers: Facebook Local Groups Search, Google Maps Local Business Search
Email Sending Platform: MailerLite
Social Automation & AI Content Production

Post high-quality images and short videos of finished craft projects, the assembly process, and featured local artisans. Run targeted local ads on Facebook and Instagram showcasing new kits and promotions. Engage actively in local online communities and respond promptly to inquiries. Encourage user-generated content by running contests or featuring customer creations.

Social Auto-Publishing: Buffer
AI Asset Generators: Canva, CapCut
Required Software Suite & Operational Impact
Google Maps Local Business Search Lead Intelligence
Discover local artisans and craft supply shops within the target geographic area.
What Happens When You Use This: Provides direct contact information and location data for potential artisan partners and initial material sourcing.
MailerLite Email Marketing
Manage email lists, send newsletters about new kits, promotions, and artisan spotlights. Also used for initial outreach to potential artisan partners.
What Happens When You Use This: Enables consistent communication with potential and existing customers, fostering community and driving repeat sales.
Canva Visual Content
Design visually appealing kit packaging, instruction manuals, social media graphics, and simple promotional flyers.
What Happens When You Use This: Creates professional-looking marketing and product collateral without needing expensive graphic design software or services.
Buffer Publishing Automation
Schedule social media posts across platforms (e.g., Instagram, Facebook) to maintain a consistent online presence.
What Happens When You Use This: Ensures regular engagement and brand visibility without requiring constant manual posting, freeing up time for operations and sourcing.
Expert Masterclass: 10 Sector Opinions

Key strategic recommendations directly from 10 specialized sector AI advisors tailored specifically for Hyperlocal Artisan Craft Kits: Hands-On Creation.

Ava Chen
Ava Chen
Chief Marketing Officer
"Focus your marketing narrative on the 'support local' and 'unique creation' angles. Utilize visually rich platforms like Instagram and Pinterest to showcase the beauty of the artisan materials and the satisfaction of completing a handmade project. Run hyper-targeted local ad campaigns, emphasizing community connection and the exclusivity of your sourced materials. Partner with local influencers or community figures who align with artisanal values to amplify your reach organically within the target demographic."
Ben Carter
Ben Carter
Lead Financial Architect
"Maintain meticulous records of Cost of Goods Sold (COGS) for each kit, including artisan material costs, packaging, and direct labor for assembly. Your high expected margin of 80% relies on efficient sourcing and streamlined assembly. Implement a tiered pricing strategy based on kit complexity and material value to capture different customer segments. Regularly review pricing against perceived value and competitor offerings (even indirect ones) to ensure optimal profitability without sacrificing market competitiveness."
Chloe Davis
Chloe Davis
SaaS Growth Director
"While this isn't SaaS, apply growth principles by building a strong email list from website visitors and initial customers. Offer a small discount or exclusive content for signing up. Leverage user-generated content by encouraging customers to share their creations online using a dedicated hashtag. Develop a simple referral program where existing customers get a discount for referring new buyers, turning satisfied customers into active growth agents within the local community."
David Lee
David Lee
Compliance & Legal Lead
"Ensure all artisan partnerships are formalized with clear agreements outlining material quality standards, payment terms, and intellectual property rights for kit designs. Clearly state your return and refund policy on your website. If sourcing from individuals, be aware of any local regulations regarding business operations and sales tax collection. Maintain accurate records for potential audits, especially concerning sales tax liabilities based on your local jurisdiction."
Emily Wong
Emily Wong
Operations Director
""
Frank Garcia
Frank Garcia
Product Strategy Head
"Continuously iterate on your kit offerings based on customer feedback and emerging craft trends. Prioritize kits that utilize unique materials from your exclusive artisan network. Consider seasonal or holiday-themed kits to drive demand throughout the year. Explore collaborations with artisans for limited-edition kits to create buzz and exclusivity, encouraging prompt purchases before they sell out."
Grace Kim
Grace Kim
Customer Acquisition Specialist
"Your first 100 customers will likely come from direct local outreach. Attend local craft fairs, farmers' markets, and community events to showcase your kits in person. Offer introductory discounts or bundle deals for first-time buyers. Network actively within local maker communities and art guilds to build word-of-mouth referrals. Post consistently in hyper-relevant local Facebook groups and online forums where DIY enthusiasts gather."
Henry Brown
Henry Brown
Unit Economics Strategist
"Scrutinize the unit economics of each kit. Ensure your pricing covers not only the direct cost of artisan materials and packaging but also a fair allocation of your time for sourcing, assembly, marketing, and overhead. Avoid offering deep discounts that erode margins significantly. Focus on increasing the average order value through product bundling or offering premium kit options rather than relying solely on high volume with low margins."
Isabelle Nguyen
Isabelle Nguyen
Technical Architect
"Start with a user-friendly, low-code e-commerce platform like Shopify or WooCommerce for rapid deployment. Integrate Stripe Checkout for seamless, secure payment processing. Utilize cloud-based tools like Google Workspace for document management and communication. As you scale, consider integrating inventory management software or more advanced CRM tools, but prioritize simplicity and cost-effectiveness in the early stages to keep overhead low."
Jack Wilson
Jack Wilson
Brand Identity Director
"Craft a brand identity that evokes warmth, authenticity, and community connection. Your brand name, logo, packaging, and website design should reflect the artisanal quality and local focus. Use storytelling to highlight the artisans behind the materials, creating an emotional connection with your customers. Maintain a consistent brand voice across all communications, emphasizing creativity, craftsmanship, and local pride."

Frequently asked questions

How much does it cost to start a hyperlocal artisan craft kit business?

Starting a hyperlocal artisan craft kit business requires minimal capital, typically between $1,000 and $5,000. This covers initial inventory sourcing from local artisans, basic packaging materials, website setup (domain, hosting, e-commerce platform integration), and initial marketing efforts. The transactional revenue model means you only invest in inventory as sales occur, reducing upfront financial risk significantly.

How fast can this business scale?

This business can scale rapidly with a focused approach. Phase 1 (Setup) can be completed in 1-2 weeks. Phase 2 (Sourcing & Tech) might take 2-3 weeks. Phase 3 (Launch & Acquisition) can begin immediately after setup, aiming to secure the first 3-5 clients within the first month. Scaling involves expanding the artisan network, diversifying kit offerings, and optimizing the online sales funnel. Significant growth to $10,000+ monthly revenue is achievable within 3-6 months with consistent marketing and strong client relationships.

What is the expected profit margin for artisan craft kits?

The expected profit margin for a hyperlocal artisan craft kit business is high, typically ranging from 70% to 85%. This is due to the transactional, one-time sales model where the cost of goods sold (COGS) is directly tied to sourced artisan materials and the kit assembly. By focusing on unique, locally-sourced components and efficient operations, you can maintain premium pricing while keeping overhead low, leading to strong profitability on each kit sold.